Tag: Lloyds Bank

Sustainability is important to SMEs but 40% do not understand impact of net zero finds Lloyds Bank

Stuart Mitchell

Though the vast majority see sustainability as important, millions of the UK’s small businesses could be struggling to understand and meet the demands of achieving Net Zero goals, according to research by Lloyds Bank. The challenges of the last year have not dimmed the UK’s 6 million small businesses’ views of sustainability. Nine out of ten SMEs (91%) see sustainability as an important consideration, and almost half (45%) say that the COVID-19 pandemic has made them think more about its role in their business. Paul Gordon, Managing Director, SME &…

Read More

New Lloyds Bank team to support clients’ sustainability ambitions

Stuart Mitchell

Lloyds Bank Commercial Banking has created a new team to support its corporate clients as they transition their businesses to become more sustainable. The team will specialise in structuring environmental, social and governance (ESG) products and services, helping corporates become more sustainable and supporting the UK’s road to net-zero. The team will be led by Jonas Persson, currently head of the sustainable and natural resources team in the bank’s Corporate & Institutional Coverage (CIC) division, which supports larger businesses. In his new role Jonas will report to Scott Barton, Managing…

Read More

Lloyds Bank launches pioneering British Sign Language online translation tool

Stuart Mitchell

Lloyds Bank is the first UK organisation to offer pop up sign language videos to translate online text. The new service will provide easier access to essential financial information to break down some of the language barriers faced by Deaf customers. BSL is the first language for many Deaf people with its own grammar and syntax which means that written material is often not accessible. It is hoped that providing the online BSL videos will open up access to banking for deaf people and those with hearing impairments, giving them…

Read More

C4 to launch Lloyds Bank’s £1m Diversity in Advertising campaign

Stuart Mitchell

Lloyds Bank’s winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launched exclusively on Channel 4 on mental health awareness Time To Talk Day (1.2.18). The adverts will feature celebrities – including Professor Green, Jeremy Paxman, Rachel Riley and Alex Brooker – as well as members of the public and Lloyds Bank colleagues playing a variation of the ‘Who am I?’ sticky-note guessing game, to explore the common misconceptions about living with a non-visible disability. And to coincide with the campaign’s launch, a new Lloyds Bank and…

Read More

Lloyds Bank & Adam & Eve/DDB win Channel 4 Diversity in Marketing Prize after Volvo Withdrawal

Stuart Mitchell

Lloyds Bank and Adam & Eve/DDB have been named the winners of Channel 4’s annual Diversity in Marketing Award. They took the crown just a few weeks after Volvo pulled out of the competition. They claimed that Gray’s winning entry had not been approved, and as such passed up on £1m in free airtime. In July, Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) had won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. Marketing Week…

Read More