C4 to launch Lloyds Bank’s £1m Diversity in Advertising campaign

Lloyds Bank’s winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launched exclusively on Channel 4 on mental health awareness Time To Talk Day (1.2.18). The adverts will feature celebrities – including Professor Green, Jeremy Paxman, Rachel Riley and Alex Brooker – as well as members of the public and Lloyds Bank colleagues playing a variation of the ‘Who am I?’ sticky-note guessing game, to explore the common misconceptions about living with a non-visible disability. And to coincide with the campaign’s launch, a new Lloyds Bank and…

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Lloyds Bank & Adam & Eve/DDB win Channel 4 Diversity in Marketing Prize after Volvo Withdrawal

Lloyds Bank and Adam & Eve/DDB have been named the winners of Channel 4’s annual Diversity in Marketing Award. They took the crown just a few weeks after Volvo pulled out of the competition. They claimed that Gray’s winning entry had not been approved, and as such passed up on £1m in free airtime. In July, Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) had won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. Marketing Week…

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