The ASA/CAP have released a post called: Consulting on new guidance on ads for ‘loot boxes’ and other in-game purchases. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a consultation on proposals to introduce new formal guidance on advertising in-game purchases, including the random-item purchases commonly known as ‘loot boxes’. What are in-game purchases? Within modern video games and apps, it…
Read MoreCAP – Consulting on new guidance on ads for ‘loot boxes’ and other in-game purchases
