The Los Angeles County Department of Public Health (Public Health) launched an innovative and far-reaching public education campaign to increase awareness of the risks and harms of prescription pain medication misuse and abuse. Public Health seeks to empower the County’s 10 million residents with both an emotional connection and a call-to-action: Talk with a doctor about the safest ways to manage pain; know that treatment and recovery are possible; and understand the latest issues involving synthetic opioids, like fentanyl. “Opioids do not discriminate. Misuse of opioids has tragically touched so…
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