Tag: opioid misuse

Los Angeles County Public Health Launches Media Campaign to Stem Opioid Misuse, Overdoses and Deaths

Stuart Mitchell

The Los Angeles County Department of Public Health (Public Health) launched an innovative and far-reaching public education campaign to increase awareness of the risks and harms of prescription pain medication misuse and abuse. Public Health seeks to empower the County’s 10 million residents with both an emotional connection and a call-to-action: Talk with a doctor about the safest ways to manage pain; know that treatment and recovery are possible; and understand the latest issues involving synthetic opioids, like fentanyl. “Opioids do not discriminate. Misuse of opioids has tragically touched so…

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Independence Blue Cross Foundation announces ‘Someone You Know,’ a public awareness campaign that addresses the stigma of opioid misuse

Stuart Mitchell

The Independence Blue Cross Foundation (Foundation) has announced the launch of “Someone You Know,” a multimedia campaign focused on reducing the stigma of opioid misuse and inspiring hope in people seeking help with addiction and recovery. The campaign will feature a mix of print and outdoor advertising, personal videos, and print stories from people affected by opioid misuse, such as men and women in active recovery, a mother who lost her son to an opioid overdose, and a grandmother raising her granddaughter while her son gets treatment. The campaign, which…

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