The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have updated their guidance on protecting under-18s in gambling and lotteries advertising. In 2022, following public consultation, CAP and BCAP introduced a stricter standard, replacing the previous test of “particular” appeal (content likely to appeal more to under-18s than adults) with a stricter test of “strong” appeal, where there is a reasonable case that creative content might unduly attract the attention of under-18s. The change brought more content within the scope of the Codes’ restrictions, particularly…
Read MoreCAP and BCAP update guidance on protecting under-18s in gambling and lotteries advertising
