The Ad Council recently released the latest iteration of its Emmy-Award winning “Love Has No Labels” campaign, showing audiences that love has the power to overwhelm hate. Highlighting real instances of empathy and unity, the public service advertisement (PSA) demonstrates the power that intentional acts of love, kindness, allyship and support can have to counter bias and hate. With the backdrop of current division and escalating hate, the new creative developed pro bono by R/GA, offers a more hopeful reality – one grounded in the idea that even in the…
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The Ad Council and Amazon Aim to Inspire Acts of Love and Create a More Inclusive World in New Love Has No Labels Campaign
Today, the Ad Council announced it is working with Amazon Ads on its Emmy®-Award winning Love Has No Labels initiative to spread messages of love and inclusion across the world. Amazon’s Alexa has been asked millions of questions about love, and the newest campaign, “Alexa, what is love?”, aims to encourage people to take meaningful actions to foster inclusivity within their communities. When people ask their Alexa-enabled device, “Alexa, what is love?”, they’ll now receive a response from people of various backgrounds and identities sharing what love means to them.…
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