Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent. The initiative, Lucky10Grand is designed to mark both the agency’s 10th birthday and its recent winning of the UK’s top effectiveness prize – the Grand Effie – for its long-running campaign for Yorkshire Tea. The fund will be administered by the social enterprise Commercial Break, with whom Lucky Generals has its own long-running relationship. Lucky Generals founder, Andy Nairn said: “We’re so proud to have won the Grand Effie, with our friends at Yorkshire Tea,…
Read MoreLucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent
