Tag: Macmillan

Julie, Judi And Joanna #raiseamug For Macmillan’s Coffee Morning

Stuart Mitchell

National treasures Julie Waters, Judi Dench and Joanna Lumley were just a few of the celebrities asking people to #raiseamug for Macmillan Cancer Support’s flagship fundraising event – the World’s Biggest Coffee Morning – took place on Friday 29 September. With one in two people now facing cancer at some point in their lifetime, all money raised by the World’s Biggest Coffee Morning will help Macmillan support the growing number of people living with cancer – and help ensure that a life with cancer is still a life. A host…

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Drum Awards – CRMSotY Nominees – Profile – Macmillan Cancer Support and npower – Keep warm without the worry campaign

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong., I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Macmillan Cancer Support and npower – Keep warm without the worry campaign Drum says of this campaign: “Over 1 in 3 people diagnosed with cancer in…

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