The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong., I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Macmillan Cancer Support and npower – Keep warm without the worry campaign Drum says of this campaign: “Over 1 in 3 people diagnosed with cancer in…
Read More