Tag: Magic Breakfast

Heinz Beanz and Magic Breakfast launch interactive out of home campaign to show how hunger affects school children

Stuart Mitchell

Heinz Beanz is continuing its pledge to support the fight against child hunger in the UK with an interactive out of home campaign using Ocean Outdoor’s state-of-the-art LookOut technology to show how hard it is for children to focus when they go to school hungry. The campaign broke on February 21 for seven days across nine interactive digital screens in six UK cities including Birmingham, London, Leeds, Manchester, Newcastle and Southampton. The chosen locations all have more than 30% of children living in poverty. The campaign was developed and planned…

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Bullion Productions’ new film for Magic Breakfast paints hard-hitting picture of UK hunger

Stuart Mitchell

National food charity Magic Breakfast has launched a powerful new film, entitled ‘No Child Too Hungry to Learn’, to raise awareness of the realities faced by families experiencing hunger across the UK, and the vital support the charity provides to help alleviate food insecurity. Created by All3Media’s Bullion Productions, the six-minute film provides a moving account of hunger and poverty, featuring real families sharing their experiences of struggling to feed themselves and their children. Shockingly, one contributor reflects on a time when she had to resort to eating dog food,…

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Rachel Riley teams up with Magic Breakfast children’s charity for ‘Fuel For Success’ campaign

Stuart Mitchell

Countdown presenter Rachel Riley has joined forces with national food charity Magic Breakfast to support their new campaign Fuel For Success, which aims to raise awareness of the positive impact a healthy breakfast can have on a child’s success in and out of the classroom, and vital funds for the charity. Magic Breakfast is the UK’s leading charity for school breakfast provision. Now marking its 20th year, it supports up to 170,000 children at risk of hunger each school day, ensuring they have the fuel they need to succeed. In…

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Food charity Magic Breakfast launches new Great Big Breakfast fundraiser for hungry schoolchildren

Stuart Mitchell

National food charity Magic Breakfast will launch its inaugural fundraiser Great Big Breakfast next month and is encouraging people across the UK to sign up, host a breakfast, and raise vital funds for hungry children. The charity is calling on the public to enjoy a breakfast together with friends, family, colleagues, or by themselves, on one morning during the week of 7-13 June, and be part of Magic Breakfast’s first ever Great Big Breakfast. Magic Breakfast is the UK’s leading charity for breakfast provision. Now marking its 20th year, the…

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Magic Breakfast and Macmillan Children’s Books announce official partnership to launch the new Marcus Rashford Book Club with schools in disadvantaged areas of the UK

Stuart Mitchell

Macmillan Children’s Books has partnered with children’s food charity Magic Breakfast to launch the Marcus Rashford Book Club, donating 50,000 free books through the charity and reaching children in over 850 primary schools across England and Scotland. This is the first confirmed partnership since the launch of the initiative and more will be announced in the coming weeks.  The Marcus Rashford Book Club is a reader-recommends programme created by England International footballer and child food poverty campaigner Marcus Rashford MBE and Macmillan Children’s Books, to encourage and nurture a love…

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