Tag: Magna

Magna Commits to Achieve Net-Zero by 2050

Stuart Mitchell

Magna is taking a significant step forward in its commitment to sustainability and environmental stewardship by submitting net-zero emissions targets for validation by the Science Based Targets initiative (SBTi), the widely-accepted benchmark for decarbonization targets in line with the Paris Climate Agreement. The company’s goal is to achieve net-zero emissions status by 2050, and meet its near-term Scope 1, 2 and 3 targets by 2030. Magna targets 100% renewable electricity use in Europe by 2025, globally by 2030 “Magna has focused on creating a better world of mobility, and the…

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New Study By MAGNA, Project Drawdown And Teads Finds People Believe Sustainability Is Important But Perceive Cost And Convenience Barriers

Stuart Mitchell

MAGNA, the investment and intelligence arm of IPG Mediabrands, today announced the release of a study conducted in partnership with Teads, the global media platform, and Project Drawdown, a nonprofit focused on climate solutions, entitled Sustainability Speaks: Breaking the Barrier of Climate Communication via the MAGNA Media Trials program. To uncover data about consumers’ perceptions of brands’ sustainability endeavors, MAGNA Media Trials and Teads sought to better understand the consumer perspective on sustainability, especially as it relates to barriers that prevent a more sustainable lifestyle. The results of the study…

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