Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023, as revealed by WARC’s Marketer’s Toolkit 2023: Global Trends Report, released today. This first module of a must-read series of four, will help marketers speedily identify and address major industry shifts to determine the most effective strategies and benefit from arising opportunities. The 12th edition of The Marketer’s Toolkit brings together insights from a survey of 1,700+ marketing executives from around the world, one-to-one…
Read MoreGlobal economic outlook expected to impact 2023 business plans for 95% of marketers worldwide
