Marketing budgets | Ethical Marketing News

2021 Strongest year ever for marketing budgets globally

February 25, 2022February 5, 2022 Stuart Mitchell

WARC has released an annual review of its Global Marketing Index (GMI) over the 12 months of 2021. WARC’s GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by additional analysis from WARC Data. Highlighting a remarkable year of recovery from the coronavirus pandemic, WARC’s GMI review of 2021 report shows: Recovery maintained in 2021 Over the last 12 months, growth has been maintained across…

Marketing budgets return to positive territory in Q4 2019

January 19, 2020January 15, 2020 Stuart Mitchell

Total marketing budgets increase for first time since Q1 2019 according to the latest IPA Bellwether Report. There were fresh signs of optimism for UK marketing expenditure during the final quarter of 2019 according to the Q4 IPA Bellwether Report, published today (15 January 2020), with data showing modest growth for the first time since the start of 2019. This followed on from stagnant spending activity in the two previous quarters as uncertainty, client hesitancy and weak confidence led to a subdued business climate and delayed decision making. A net…