Waitrose launches new Essential Waitrose marketing campaign at the iconic Piccadilly Lights

In a first for Waitrose, we are showcasing our new Essential Waitrose value campaign, ‘Quality you’d expect at prices you wouldn’t’, at the iconic Piccadilly Lights in London, running from 25 April to 1 May.  The campaign, created by adam&eveDDB and bought by MG OMD, promotes our commitment to offering excellent value for money without compromising on the things that matter most for our customers, such as quality, animal welfare and sustainability.  The Essential Waitrose campaign showcases the breadth of our value range, which now has over 1,000 products. It…

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