Tag: Mars

Maltesers Shines a Light on Maternal Mental Health

Stuart Mitchell

Mars is proud to share a new campaign by their Maltesers brand that focuses on maternal mental health and advances the brand’s long-standing purpose of uniting people through the power of laughter. The campaign launch, which coincided with International Women’s Day, features two ads and social media content that are inspired by conversations with mothers who share lived experiences of both the light and the dark side of new motherhood. With maternal mental health issues commonly undetected or misdiagnosed, the creative is a gentle reminder that when you see a…

Read More

Mars Announces Progress Toward a Deforestation-Free Cocoa Supply Chain

Stuart Mitchell

On the heels of the 2020 International Day of Forests on March 21, Mars Wrigley is sharing progress on its commitment to forest preservation and to achieve a deforestation-free cocoa supply chain by 2025. As part of their promise of transparency and our commitment to to the Cocoa & Forests Initiative, they are publicly releasing their progress and action plans for Côte d’Ivoire and Ghana – where more than 65% of the world’s cocoa is grown. Forests provide habitat for half of all known plant and animal species, regulate local…

Read More

Citeo, Total, Recycling Technologies, Mars and Nestlé Join Forces to Develop Chemical Recycling of Plastics in France

Stuart Mitchell

As part of Citeo’s call for projects to promote eco-design, recycling and recovery projects for plastic and paper in France, leading international energy company Total, plastic recycling technology provider Recycling Technologies, global brands Nestlé and Mars today joined forces to develop an innovative industrial chemical recycling industry in France. The first-of-a-kind consortium of world-leading players from across the plastic packaging value chain will examine the technical and economic feasibility of recycling complex plastic waste, such as small, flexible and multilayered food-grade packaging. These products are currently considered non-recyclable and are…

Read More

Mars Joins the Business for Inclusive Growth Coalition

Stuart Mitchell

Mars took part in the launch of a new Business for Inclusive Growth coalition—unveiled in France ahead of the G7 Summit. Mars CEO Grant F. Reid joined peers from major corporations, President Macron and members of the French government, representatives from OECD and the Bill & Melinda Gates Foundation.  The focus was to help create a more inclusive economy which enables greater opportunity for all. That’s at the heart of the coalition which will engage with three important areas of inclusive growth: human rights, diversity at work and sharing value…

Read More

Mars Taps Benson Hill’s Crop Design Platform to Help Protect Cacao from Climate Change

Stuart Mitchell

Benson Hill Biosystems, a crop improvement company unlocking the natural genetic diversity of plants, and Mars, Incorporated, a family-owned global pet care, confectionery and food business, have announced a strategic partnership to improve the productivity and climate resilience of the cacao tree, essential to chocolate production. Healthy, productive cacao trees benefit the millions of smallholder farmers globally who depend on the trees for their livelihood, but climate change and increasing disease pressure put production at risk. Mars has committed to sustainability throughout its operations, including sharing its expertise in science and…

Read More