Tag: Mayhew

Mayhew’s Therapaws Provides ‘Light At The End Of The Tunnel’ For Mental Health Challenges

Stuart Mitchell

To mark World Mental Health Day, McCann developed a poignant print and outdoor campaign for Mayhew, the animal welfare charity to raise awareness of the positive impact animals can have on mental health. The creative concept cleverly adapts the phrase “light at the end of the tunnel,” a common metaphor in mental health discussions, to evoke the hope and positivity that can come from spending time with animals. McCann Demand developed the campaign to spotlight Mayhew’s ‘TheraPaws’ programme, funded by the Pets Foundation, which provides animal-assisted therapy sessions aimed at…

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Rescue dogs and cats seek Love for Life in interactive outdoor campaign

Stuart Mitchell

As a record number of owners are forced to give up their pets to shelters, scores of dogs and cats are left looking for animal lovers who are able to adopt or foster them. Animal welfare charity Mayhew hopes to give dogs and cats a second chance with a unique experiential outdoor activation which highlights the importance of adopting rescue animals. Loved For Life was a winner in the charity category of Ocean Outdoor’s 2022 digital creative competition which seeks to foster bold creative ideas. Produced by Ocean Labs and…

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