Tag: M&C Saatchi

FIA Foundation, AA Trust, M&C Saatchi and Mad Ruffian launch hard‐hitting Christmas campaign

Stuart Mitchell

More than 400 million miles will be driven this Friday (22 December) as families travel home for Christmas, according to the AA Charitable Trust. To ensure the 13 million drivers taking to the roads get home safely, the FIA Foundation and the AA Trust, together with M&C Saatchi, are launching a hard‐hitting anti‐text driving Christmas campaign.  Friday (22 December) expected to be the busiest day for traffic this holiday period Around 13 million drivers travelling over 20 miles on Friday (22 December) Shopping frenzy on Saturday (23 December) The sobering…

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Public Health England launches app to get people walking faster

Stuart Mitchell

As part of it’s ongoing “One you” physical activity campaign, created by Freuds,  Public Health England has launched an app to get people walking faster.  The accompanying ad was created by M&C Saatchi. Launched in March 2016, “One you” is an ongoing campaign that targets 40- to 60-year-olds who have to look after children as well as aging parents. 4 out of 10 (41%) adults aged 40 to 60 in England walk less than 10 minutes continuously each month at a brisk pace. Over 6.3 million adults aged 40 to 60 do…

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