New outdoor road safety campaign illustrates perfectly that we are all fragile under our shells

An eye-catching campaign created by University of the Arts London student Agota Rencsenyi, is the winner for the 2021Re:act international road safety behaviour change programme in London. Re:act challenges university students to create a campaign that raises awareness among 18 to 25-year-old road users of a critical road safety issue. An initiative of strategic behaviour change agency Hard Edge, it is the second year the international programme has been conducted in London. The brief for Re:act London 2021 was ‘vulnerable road users and drivers: shared responsibility’. A vulnerable road user(VRU)…

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FIA Foundation, AA Trust, M&C Saatchi and Mad Ruffian launch hard‐hitting Christmas campaign

More than 400 million miles will be driven this Friday (22 December) as families travel home for Christmas, according to the AA Charitable Trust. To ensure the 13 million drivers taking to the roads get home safely, the FIA Foundation and the AA Trust, together with M&C Saatchi, are launching a hard‐hitting anti‐text driving Christmas campaign.  Friday (22 December) expected to be the busiest day for traffic this holiday period Around 13 million drivers travelling over 20 miles on Friday (22 December) Shopping frenzy on Saturday (23 December) The sobering…

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