Tag: McCann

McCann revives Bisto’s ‘Spare Chair Sunday’

Stuart Mitchell

Integrated creative agency McCann London has teamed up with renowned artist and illustrator, Mr. Doodle to bring back its ‘Spare Chair Sunday’ campaign for leading Premier Foods brand, Bisto. The Bisto campaign aims to address the problem of loneliness especially amongst the elderly and will consist of a PR campaign, with supporting TV and radio ads, running for six weeks  15th November, up until the end of December.  The work involves a partnership with Global Radio as well as charity ‘Contact the Elderly’, which organises volunteer-led monthly Sunday gatherings for…

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McCann Awarded Best of Show at ANA’s 2017 Multicultural Awards for Mastercard’s ‘Restroom for All’ at NY Pride Parade

Stuart Mitchell

Well done to McCann for winning Best of Show at the Association of National Advertisers’ 2017 Multicultural Excellence Awards. McCann announces that McCann XBC, its dedicated client unit for Mastercard, was awarded Best of Show at the Association of National Advertisers’ 2017 Multicultural Excellence Awards. The campaign, created for Mastercard’s ‘Restroom for All’, a restroom open to people from all backgrounds and sexual orientation, debuted at the 2016 NY Pride parade. “Creativity is fueled by social inclusion,” said Joyce King Thomas, Chairman and Chief Creative Officer of McCann XBC, the…

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McCann Hits the Streets to Unlock the Real ‘Truth About Street’

Stuart Mitchell

In an unprecedented global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their shopping behavior and their relationship to cultural values. This new “Truth About Street” study will involve roughly 20,000 McCann Worldgroup employees in more than 100 countries. In Asia Pacific, 3,200 employees from across 12 markets will be participating. Every department and level of the network…

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