Tag: McCann

Carlsberg and McCann launch industry-first bottle recycling vending machine

Stuart Mitchell

In their continued drive to better beer, better communities, and a better world, Carlsberg Brewery Hong Kong has launched their Betterment Campaign with McCann Hong Kong. The campaign focuses on glass bottle recycling. While this is an obvious match with Carlsberg’s business, it also helps address a weak spot in Hong Kong’s recycling ecosystem, where fewer than one third of glass bottles are recycled. According to Carlsberg Marketing Director Kelvin Cheng, “Betterment is a core principle at Carlsberg. We aim to create a better drinking experience on one hand, and…

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McCann fill a highway with sunblock in Peru

Stuart Mitchell

Peru ranks first in the world in matter of ultraviolet radiation, where skin cancer has been increasing alarmingly with about a thousand new cases of melanoma. To make people be aware and protect themselves, McCann Lima developed for Liga Contra el Cáncer the initiative  #YoUsoBloqueador (#IUseSunblock). So it painted with sunblock the faces on the billboards of 21 brands that advertise on the Panamericana Sur. This is the busiest highway among Lima and the country´s coastline, where in summer season an average of one million 600 thousand vehicles with millions…

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McCann Recognized as Most-Innovative Agency by Adweek

Stuart Mitchell

McCann has been recognized as the most innovative agency at Adweek’s 2018 Project Isaac Awards, receiving both the most awards in total and the best-in-show Gravity Award for National Geographic’s “Astronaut Reality Helmet.” This is the second time in three years that McCann has taken the Gravity Award for the year’s best innovation, last winning it in 2016 for Lockheed Martin’s “Field Trip to Mars” group VR campaign. In addition to the Gravity Award, McCann’s other four awards include two more for National Geographic and two for State Street Global Advisors’…

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McCann Named Most Effective Network, Agency, And Grand Effie Winner At 2018 N.A. Effie Awards

Stuart Mitchell

McCann swept multiple top awards at the 2018 North American Effie Awards Gala, winning both as Most Effective Agency Network and Most Effective Individual Agency Office, and also taking the Grand Effie (best in show) as well. Additionally, two of the agency’s clients, State Street Global Advisors and the U.S. Army, were ranked first and second respectively as North America’s Most Effective Brands, and State Street Global Advisors was named Most Effective Marketer.   McCann’s work also won Effies at last night’s North American show for Microsoft Xbox (for Halo…

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Advertising Association Launches Promote UK a new industry group

Stuart Mitchell

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

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