Reputation Institute’s New Media RepTrak Uses Machine Learning and AI to Provide Global Companies with Predictive Reputation Data and Insights

Reputation Institute, the leading data, analytics, and insights company helping global organizations build credibility, has introduced Media RepTrak®, the only reputation analytics platform to use predictive analysis to identify and measure reputation risks and opportunities from digital conversations. Reputation Institute’s Media RepTrak®, powered by machine learning and AI, recognizes the most significant digital conversations from media outlets, blogs, and social media about a company and uses predictive analytics to assess the impact of these conversations on corporate reputation. Armed with these insights, companies can focus their communications efforts, strategically target…

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