Reputation Institute’s New Media RepTrak Uses Machine Learning and AI to Provide Global Companies with Predictive Reputation Data and Insights

Reputation Institute, the leading data, analytics, and insights company helping global organizations build credibility, has introduced Media RepTrak®, the only reputation analytics platform to use predictive analysis to identify and measure reputation risks and opportunities from digital conversations.

Reputation Institute’s Media RepTrak®, powered by machine learning and AI, recognizes the most significant digital conversations from media outlets, blogs, and social media about a company and uses predictive analytics to assess the impact of these conversations on corporate reputation. Armed with these insights, companies can focus their communications efforts, strategically target their spend, and enhance their business strategy.

“A company’s reputation is highly influenced by digital conversation. And getting and staying ahead of perceived reputation is the only way for companies to take control of their digital narrative,” said Kasper Nielsen, chief product officer at Reputation Institute. “With Media RepTrak, companies have — for the first time — a solution that  delivers greater clarity to their reputation and tells them the impact digital media conversations are having on their bottom line.” 

Media RepTrak — an integrated part of Reputation Institute’s suite of the industry-leading RepTrak Business Intelligence System — uses machine learning to more quickly process and analyze large volumes of data, and code that data into Ri’s proprietary seven business drivers of reputation. When measured, these drivers quantify reputation in a way that identifies company strengths, weaknesses, and immediate opportunities. 

“A majority of corporate communications executives say reputation is a high priority. But without the right tools for measuring and managing digital conversations, reputation management planning goes on the backburner. Media RepTrak helps companies put reputation management at the forefront, where it belongs,” Nielsen added.

Media RepTrak is available immediately. Companies interested in learning more and accessing 2019 reputation scores should visit

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