The Centre for Addiction and Mental Health (CAMH) has launched a powerful new campaign to rally Canadians around its new brand platform and tagline Mental Health is Health. The new brand creative developed by agency Zulu Alpha Kilo, highlights not only the devastating impact of mental illness, but the disparity in the way that people with mental illness are treated compared to those with a physical illness. “We must not stand silent when the human, the civil and the health care rights of people with mental illness are not recognized and…
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