The message to #STAYHOME is paramount. Zulu Alpha Kilo, an internationally recognized creative agency, is launching an awareness campaign, ‘stayhome’, by reformatting each country’s flag to demonstrate the #STAYHOME concept, creating patriotic TV spots, and also evoking social posts which remind us all to Rethink Social Visits Please (RSVP). The creative agency’s previous campaigns around the world have garnered praise from Forbes and U.S. trade publication Ad Age also named it “Small Agency of the Year” in 2016 and 2017. Zulu’s newest pro bono campaign #STAYHOME underscores that small-but-mighty efforts are…
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CAMH launched new brand platform to drive social change
The Centre for Addiction and Mental Health (CAMH) has launched a powerful new campaign to rally Canadians around its new brand platform and tagline Mental Health is Health. The new brand creative developed by agency Zulu Alpha Kilo, highlights not only the devastating impact of mental illness, but the disparity in the way that people with mental illness are treated compared to those with a physical illness. “We must not stand silent when the human, the civil and the health care rights of people with mental illness are not recognized and…
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