Merlin Entertainments, the UK’s largest visitor attraction operator, has today announced a partnership with Coca-Cola Great Britain, which will offer consumers 50% off entry to some of the UK’s best-known family attractions, in exchange for their used plastic bottles. The trial scheme, which will run from 25th July, invites people to bring and recycle any 500ml plastic bottle via an on-site ‘reverse vending’ machine. Unlike traditional vending machines which dispense drinks, these machines will reward those who deposit their empty bottles with a voucher to receive 50% off entry at…
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