Merlin Entertainments teams up with Coca-Cola Great Britain to exchange plastic bottles for family fun this summer

Merlin Entertainments, the UK’s largest visitor attraction  operator,  has  today  announced  a  partnership  with  Coca-Cola  Great  Britain, which  will  offer  consumers  50%  off  entry  to  some  of  the  UK’s  best-known  family attractions, in exchange for their used plastic bottles.

The trial scheme, which will run from 25th  July, invites people to bring and recycle any 500ml plastic bottle via an on-site ‘reverse vending’ machine. Unlike traditional vending machines which dispense drinks,  these  machines will  reward those  who  deposit their empty  bottles  with  a  voucher  to  receive  50%  off  entry  at  30  Merlin  attractions.  The machines will be located at the entrances of Alton Towers, Thorpe Park, Chessington World of Adventures and LEGOLAND Windsor, which are included in the offer.

Sandra Hazel, Head of Force for Good at Merlin Entertainments, said: “This partnership with Coca-Cola Great Britain demonstrates our aligned ambition to use our brands as a force for good. We’re constantly looking for ways to raise awareness and help contribute to a better environment. As a responsible business and an advocate for marine conservation, we’re pleased to be joining forces with Coca-Cola to encourage people to recycle more this summer, by rewarding them with family fun.”

The new initiative comes following research by Coca-Cola Great Britain, which revealed that  64%1   of  people  in  the  UK  would  recycle  more  on-the-go  if  they  were  rewarded instantly for doing so.

Jon Woods, General Manager of Coca-Cola Great Britain, said: “We want to reward people for doing the right thing by recycling their bottles and hope to encourage some people who wouldn’t otherwise have done so. Through this exciting new trial with Merlin Entertainments we hope to remind people how valuable their empty plastic bottle is. All of our bottles can be recycled and we want to get as many of them back as possible so they can be turned into new bottles and not end up as litter. This is just one of the actions that we’re taking to play our part in achieving a World Without Waste.”

The announcement comes a year after SEA LIFE Brighton launched ‘The Loop’ project in conjunction with Coca-Cola Great Britain to encourage recycling of plastic bottles and raise awareness of marine conservation. To date the project has recycled over 11,000 bottles sold at the SEA LIFE Centre.


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