Hair is proven to impact on personal identity, self-esteem and confidence. Through a global study with Yale, Pantene showed that hair is critical for self-esteem and is an important extension and expression of identity. Despite this, the transgender and non-binary community often face discrimination and misgendering when trying to achieve the hair that best reflects how they feel. For transgender people in the UK, how they choose to style their hair is crucial to their gender identity – 96% say their hair is important to their gender presentation. However, 93%…
Read MoreDresscode Project launches in the UK with PANTENE to help the 93% of the Transgender and non-binary community who have been misgendered during a salon visit
