Tag: Dresscode Project

Pantene Collaborates with Getty Images and Dresscode Project to Launch #StyleWithPride Campaign

Stuart Mitchell

For many in the LGBTQ+ community hair is more than how you look – it’s how you’re seen. A haircut or style is a powerful tool for self-expression and gives people confidence to be their true selves. However, while hair plays such a critical role in how this community expresses itself, it’s often depicted in a stereotypical way, which can lead to bias. This is especially true for how hair shows up across marketing & advertising. Pantene understands the importance of real, authentic representation for the LGBTQ+ community in marketing…

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Dresscode Project launches in the UK with PANTENE to help the 93% of the Transgender and non-binary community who have been misgendered during a salon visit

Stuart Mitchell

Hair is proven to impact on personal identity, self-esteem and confidence. Through a global study with Yale, Pantene showed that hair is critical for self-esteem and is an important extension and expression of identity. Despite this, the transgender and non-binary community often face discrimination and misgendering when trying to achieve the hair that best reflects how they feel. For transgender people in the UK, how they choose to style their hair is crucial to their gender identity – 96% say their hair is important to their gender presentation. However, 93%…

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