Tag: misleading advertising

CAP – Oh what a tangled web – Misleading ads

Stuart Mitchell

The ASA/CAP have released a post called: Oh what a tangled web – Misleading ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although it’s usually the ‘harm and offence’ rulings that hit the headlines, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives each year concern potentially misleading advertising. Making sure your advertising doesn’t mislead consumers might seem straightforward, but it’s a…

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CAP – Six top tips to avoid misleading advertising

Stuart Mitchell

The ASA/CAP have released a post called: Six top tips to avoid misleading advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Year on year, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives relate to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top tips to…

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ASA/CAP: Six top tips to avoid misleading advertising

Stuart Mitchell

The ASA/CAP have put out a post detailing 6 tips to avoid misleading advertising, it is a great read and avalable on their site, I have copied below please check out their site: In 2017, around 70% of the complaints the Advertising Standards Authority (ASA) received related to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top tips to help you avoid the most common mistakes: 1. Don’t omit key information All relevant information, including significant…

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