Consumers are being misled into using claims firms or dialling premium-rate numbers when trying to make an insurance claim, because ‘click to dial’ ads are appearing above insurers’ websites on Google, a Which? investigation has found. Which? analysed search results for the terms people most commonly use when searching for their car insurer’s phone number on Google, the default search engine on Android phones and Apple iPhones. The consumer champion found claims management companies (CMCs) and premium-rate call connecting services competing for their adverts to appear above the insurer’s own website. …
Read MoreMisleading customer service ads on Google are costing consumers, Which? reveals
