About 40% of food produced in the U.S. goes to waste. Morton Salt wants to make food waste disappear with its new “Erase Food Waste” campaign developed to help educate consumers about the issue and create opportunities for broad-scale change. Morton Salt’s “Erase Food Waste” campaign kicks off with a thought-provoking video series produced in collaboration with Oscar-nominated director Bryan Buckley. The videos will run on digital and social platforms during the holiday season, when significantly more food waste occurs. “We want to change the way people think about food…
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