PRCA joins forces with Motor Industry Communicators Association

The PRCA has signed an agreement with the Motor Industry Communicators Association (MICA) to bolster professionals development for communicators working in all sectors of the automative industry. The agreement will see the PRCA support the delivery of MICA’s strategic objectives, while enabling MICA members to enjoy selected PRCA member benefits. The UK’s automotive industry has a turnover of aproximately £78.9 billion and employs 864,000 people (SMMT data for 2019). MICA aims to offer communications professionals in the automotive industry access to mentoring, training, networking, and events that explore key industry trends with the…

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