The PRCA has signed an agreement with the Motor Industry Communicators Association (MICA) to bolster professionals development for communicators working in all sectors of the automative industry.
The agreement will see the PRCA support the delivery of MICA’s strategic objectives, while enabling MICA members to enjoy selected PRCA member benefits. The UK’s automotive industry has a turnover of aproximately £78.9 billion and employs 864,000 people (SMMT data for 2019).
MICA aims to offer communications professionals in the automotive industry access to mentoring, training, networking, and events that explore key industry trends with the industry’s leading specialists. Founding members already include communicators from global vehicle manufactureres in the UK and the US as well as from technology suppliers and manufacturers of agricultural and Off Highway vehicles.
MICA Managing Director Richard Gotch commented:
“Every business in the automotive industry is having to change at an unprecedendted rate, whether you are a dealer replacing showroom footfall with online engagagement, a technology supplier at the cutting edge of engineering development, a garage learning about new technologies or a vehicle manufacturer acclerating the transition to electrification.
“Communications professionals will play an increasingly vital role in this transition, so we need to ensure we thoroughly understand the challenges and opportunities and and have the complete skillset needed to help our industry address them.”
MICA, which follows-on from the Motor Industry Public Affairs Association (MIPAA) that closed in 2020, will bring communicators, journalists, educators and other industry experts together.
“We are delighted to have the support of the PRCA and to be working closely together towards these important objectives,” added Gotch.
Full details can be found here including details of a special Founder’s discount.
PRCA Director General Francis Ingham MPRCA said:
“This is an exciting development for all communicators in the motoring industry. Allying the PRCA’s unparalleled experience of association management with the motor industry’s dynamic approach to their fast-changing sector is a positive development for the whole industry. This alliance is the perfect fit, and we are delighted to make it a reality.”