Tag: Mrs Crimble

Mrs Crimble’s launches new ‘Not Just for Veganuary’ campaign

Stuart Mitchell

Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital campaign to take its vegan range beyond Veganuary. Focused on the brand’s Vegan Chocolate and Vegan Coconut Macaroons, the campaign aims to convert consumers who discover the brand during Veganuary into long-term customers. Bolstering the social media ads, Mrs Crimble’s is also working closely with 10 Instagram macro & micro-influencers. Each influencer will produce engaging, visual content for their feed, introducing Mrs Crimble’s Vegan Macaroons to their combined audience of over 250k…

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Mrs Crimble’s Extends Vegan Range With New Vegan Coconut Macaroons

Stuart Mitchell

Mrs Crimble’s, the pioneering gluten-free brand owned by Wessanen UK, has extended its vegan-friendly range with new Vegan Coconut Macaroons (RRP £1.79, 180g). Launching in Tesco on 23rd October, the new Vegan Coconut Macaroons follow the successful launch of the brand’s first vegan macaroons, Vegan Choc Macaroons, to offer an alternative flavour to the growing number of vegan customers.  Following the launch of Vegan Choc Macaroons in 2019, Mrs Crimble’s vegan offering has driven incremental sales, helping the brand secure larger category share while also reaching a consumer base that live a vegan lifestyle.…

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