Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital campaign to take its vegan range beyond Veganuary. Focused on the brand’s Vegan Chocolate and Vegan Coconut Macaroons, the campaign aims to convert consumers who discover the brand during Veganuary into long-term customers. Bolstering the social media ads, Mrs Crimble’s is also working closely with 10 Instagram macro & micro-influencers. Each influencer will produce engaging, visual content for their feed, introducing Mrs Crimble’s Vegan Macaroons to their combined audience of over 250k…
Read MoreMrs Crimble’s launches new ‘Not Just for Veganuary’ campaign
