Royal Mail & Eye Health UK join forces to promote good eye health

Royal Mail and Eye Health UK, the charity responsible for National Eye Health Week, are joining forces to promote the importance of good eye health to millions of households across the UK, with a postmark. The special National Eye Health Week postmark will appear on all stamped mail delivered by Royal Mail between 21 – 23 September 2017. It’s hoped the postmark will not only be seen by millions, but also encourage people to think about their eyes and how much they rely on good vision to do everyday things…

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Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week

Specsavers has launched a tactical digital OOH (out-of-home) campaign to promote the importance of regular sight tests for maintaining and protecting eye health, ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks that regular eye tests really matter. It follows research from Royal National Institute of Blind People (RNIB) and Specsavers that at least 50% of all sight loss is avoidable. The campaign runs on predominantly…

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