Tag: Specsavers

Specsavers Partners With Rick Astley To Launch ‘The Misheard Version

Stuart Mitchell

In partnership with Specsavers, Rick Astley has re-recorded his iconic hit single “Never Gonna Give You Up” with the lyrics people have misheard for years. Developed by creative agency Golin, ‘The Misheard Version’ sees Astley re-record his iconic 1987 smash hit ‘Never Gonna Give You Up’, using the ‘amusing lyrics’ that people have apparently misheard for years – such as “never gonna run around with dessert spoons” instead of “never gonna run around and desert you”, or even: “you wouldn’t catch nits from any other guy” and “your aunt’s been…

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Big Issue Group partners with Specsavers to help vendors access vital healthcare

Stuart Mitchell

The Big Issue Group (BIG) and Specsavers have announced a major new partnership which will see the company offer all Big Issue vendors free access to eyecare, as well as becoming the sole sponsor of the iconic red tabards. As part of this partnership, all Big Issue vendors will be offered a £64 Specsavers gift voucher, which will give them access to a sight test, an overall eye health ‘OCT’ scan and eyewear. In addition, all vendors will be offered free ear wax removal. Specsavers’ support of BIG is part…

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Unique C4 ad break allows viewers to experience sight loss conditions

Stuart Mitchell

Channel 4 has partnered with Royal National Institute of Blind People (RNIB), alongside five advertisers to enable viewers for the first time to ‘see’ an ad break through the eyes of two million people living with sight loss conditions in the UK today. This unique campaign raises awareness of the importance of eye care and was broadcast during Channel 4’s The Undateables at approx. 9.15pm and 9.30pm on Monday 18th September 2017, to coincide with National Eye Health Week. The application of different visual filters across ads for O2, Paco…

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Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week

Stuart Mitchell

Specsavers has launched a tactical digital OOH (out-of-home) campaign to promote the importance of regular sight tests for maintaining and protecting eye health, ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks that regular eye tests really matter. It follows research from Royal National Institute of Blind People (RNIB) and Specsavers that at least 50% of all sight loss is avoidable. The campaign runs on predominantly…

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