22squared partners with the National Organization for Women (NOW), to mark Equal Pay Day on April 10 and help close the gender wage gap, launching the online initiative ‘EqualiTees’. In an innovative creative partnership, four online t-shirt retailers known for supporting equality, ‘created’ original t-shirts emblazoned with a long overdue message: Women Now Make As Much As Men. About Damn Time. There is just one significant catch. When shoppers go to check-out, they are informed the t-shirts are on backorder until 2119, the projected year for pay equality based on…
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NOW Launches First-Ever Campaign Focused on Women and PTSD: #HealMeToo
At a time when so many sexual assaults survivors are coming forward to be heard with #MeToo, the National Organization for Women (NOW-NYC) wants to ensure they have the resources to be healed. The #HealMeToo campaign is intended to raise awareness about the alarming fact that women who are raped or assaulted have a 94% chance of developing Post-Traumatic Stress Disorder (PTSD) symptoms, according to RAINN, the nation’s largest anti-sexual violence organization. To highlight the fact that a high percentage of sexual violence survivors experience PTSD symptoms, NOW’s campaign…
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