Tag: Nescafé Gold Blend

Nescafé Gold Blend launches fully recyclable paper refill pack

Stuart Mitchell

Nescafé is introducing the first paper refill pack for Nescafé Gold Blend that can be easily recycled through kerbside collection. This innovative paper refill pack reduces packaging weight by a remarkable 97 percent compared to the traditional 200g glass coffee jars. Designed with convenience in mind, the paper packs can be used to refill the glass jar and give it a longer life, all whilst providing the same great taste and iconic rich aroma that Nescafé fans know and love. Once the refill pack is empty, it can be easily…

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Nescafé Gold Blend campaign showcases that sustainability is at the heart of the brand

Stuart Mitchell

Nescafé, launches “Expect more from every cup”, a new campaign under Nescafe Gold Blend that aims to show how the brand focuses on sustainability from the farmers who grow coffee, to the way coffee is produced, packaged, and used.  The campaign launches in the UK on 6th March and highlights some of the brand’s sustainability achievements: 100% responsibly sourced coffee used in all Nescafé products made in the UK, the use of coffee grounds to help power the Nescafé factory in Derbyshire and the launch of a soft pack to…

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