Nike Launch 2018 EQUALITY BHM Collection

Nike has a long history of speaking up for causes that reflect its values. That continues today with EQUALITY, Nike’s ongoing effort to encourage people to take the fairness and respect they see in sport and translate them off the field. The EQUALITY initiative is centered on using the power of sport to inspire people to take action in their communities, with Nike leading by example with its partnerships with world-class organizations dedicated to advancing this work. Supporting these values, EQUALITY delivers on the brand’s ongoing partnership with MENTOR (the…

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Nike Launch their Pro Hijab

New Jersey-native Ibtihaj Muhammad, a Nike athlete and champion fencer, has been carded for false starting many times. “First, I’d get a warning and then a point against me… I can’t tell you how many times that happened,” she says. “And I’d tell the referee, ‘Oh, I’m sorry, I couldn’t hear you.’” That’s because Muhammad, who earned a bronze medal in Rio in 2016 for Team USA, typically competed in a children’s hijab that was made of a doubled georgette material. “When the material is wet, it gets really heavy…

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Nike celebrates the LGBTQ community with new BETRUE collection

Nike is to celebrate the LGBTQ community with this year’s BETRUE collection that supports inclusion on and off the field of play. Nike’s website states “Nike believes in the passion and pursuit of sport by all athletes, a message articulated in the EQUALITY initiative that launched last February”. BETRUE started in 2012 with a grassroots effort led by passionate Nike employees. To connect with the LGBTQ community in a personalized way, they made a few styles with NIKEiD in celebration of Pride month. United by a common mission to innovate…

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Nike Women has launched three films to challenge gender stereotypes

Nike Women

Nike Women has launched three new films that challenge gender stereotypes. The films are launched in the Middle East, Russia and Turkey, and each is designed in a style tailored to that particular region. The films are part of a series of country specific campaigns that launched last month. Nike has taken this approach because it believes  these will appeal to a global market. The films were created by W&K Amsterdam. Nike say of the Russian ad: “Nike’s new “Made Of” film challenges these subtle, but outdated notions of gender…

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