The ASA have highlighted some of the issues around non smoking ads on their website, replicated below, please check out the ASA site; National No Smoking Day is celebrated annually on the second Wednesday in March and aims to provide smokers with resources to help them quit for good. In 2018, the theme was ‘#TellUsYourWay’ so we thought we’d take a moment to share some advice on the marketing of stop-smoking products and services. General The ASA and CAP are yet to see evidence that any product is effective at…
Read MoreASA Reminds Advertisers to Break the habit, not the Code – Stop-smoking aids
