O2 joins forces with the Anti-Bullying Alliance to help tackle bullying across the UK

O2 has announced it has joined forces with the Anti-Bullying Alliance (ABA) ahead of Anti-Bullying Week 2019 (11-15th November), in recognition of the fact that all parts of society have a role to play in preventing and eliminating bullying. As part of this year’s Anti-Bullying Week activity, O2 has worked with ABA to create free cross-curricular resources for primary and secondary schools, featuring tips from O2 Gurus, to help them bring about change. O2 and the ABA have also created a social media toolkit which will be available to other organisations…

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O2 recognised with highest Carbon Trust Standard for reducing supply chain emissions

O2 announces it has achieved recertification to the Carbon Trust Standard for Supply Chain at level 3, the highest possible level. The standard is the world’s first independent certification for recognising organisations that are measuring, managing and reducing greenhouse gas emissions within their supply chains, demonstrating leadership in their industry by making real progress year-on-year. To achieve this certification, O2 took measures including working with suppliers to agree efficiency roadmaps. O2 also actively engaged with suppliers responsible for the major sources of emissions to ensure carbon reduction commitments were agreed…

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Unique C4 ad break allows viewers to experience sight loss conditions

Channel 4 has partnered with Royal National Institute of Blind People (RNIB), alongside five advertisers to enable viewers for the first time to ‘see’ an ad break through the eyes of two million people living with sight loss conditions in the UK today. This unique campaign raises awareness of the importance of eye care and was broadcast during Channel 4’s The Undateables at approx. 9.15pm and 9.30pm on Monday 18th September 2017, to coincide with National Eye Health Week. The application of different visual filters across ads for O2, Paco…

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Catherine Tate lends her voice to new NSPCC campaign

Doctor Who star Catherine Tate is backing an NSPCC and O2 campaign urging parents to make online safety as high a priority for their children as road safety. It comes as a survey of parents of 8-13 year olds finds only 19% are frequently discussing the topic with their children. The findings also revealed that just 17% of parents talk to their child about changing the location settings on the apps and sites they use, which could leave them vulnerable to being targeted by online abusers. Recent NSPCC and O2…

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