The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today released an updated OpenOOH venue taxonomy, developed to bring greater transparency, clarity, and consistency to digital out of home (DOOH) buying and selling. The update responds directly to market demand for standardized venue definitions that support transacting DOOH at scale. As OOH continues to play a more influential role in the modern advertising mix, the enhanced taxonomy is designed to integrate seamlessly with the planning, buying, and measurement…
Read MoreOAAA Releases Updated OpenOOH Taxonomy To Advance Industry Standardization & Transparency
