Tag: Ocean Outdoor

How out of home advertising screens put sustainability and climate change front of mind

Stuart Mitchell

For the past five years Ocean has been on a voyage, using their out of home advertising screens to spread the word about community, sustainability and efforts to address climate change. Ocean made the following statement on their website: As a business, they are in process of reducing our own carbon footprint by understanding what impact out of home media has on the environment and what we have to change to do better. At Ocean, we have a policy in line with the Paris agreement to reduce carbon emissions by…

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Saatchi & Saatchi and Ocean partner with Pregnant Then Screwed to make the childcare crisis unignorable

Stuart Mitchell

Pregnant Then Screwed, the charity working to end the motherhood penalty, has partnered with Saatchi & Saatchi and Ocean Outdoor to launch A Cry For Help, an integrated nationwide campaign running across DOOH, Spotify, digital and social to support a new national report into the childcare crisis released by the charity.  A Cry For Help centers on a core audio asset of a baby crying, a sound that has been scientifically proven to be impossible for human brains to ignore, whether or not you have children. To develop a crying…

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Ocean Outdoor reopens advertising fund for environmental charities and causes working to protect the planet

Stuart Mitchell

Premium digital out of home (DOOH) media owner Ocean Outdoor has reopened its advertising fund which gives free space to environmental charities and non-profits that are working to save the planet. Under the Drops in the Ocean initiative, Ocean Outdoor donates 2% of the Group’s annual reported revenue to environmental charities in the form of advertising value across the company’s extensive UK digital screen network. Organisations and causes associated with the preservation of land, nature, the oceans, global warming, pollution, sustainability and the climate emergency are invited to tap into…

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Campaign Against Antisemitism challenges hate crime and stereotypes in first out of home ad campaign

Stuart Mitchell

The Campaign Against Antisemitism has launched Britain’s first-ever national out of home (OOH) ad campaign seeking the public’s support against antisemitism after the most recent Home Office figures showed that Jews are 500% more likely to suffer hate crime than any other faith group per capita. The campaign was created by the Campaign Against Antisemitism and Manchester based agency One Day. Media space was donated by Ocean. Running for two weeks, and including Holocaust Memorial Day on January 27, striking portraits of people from the British Jewish community are appearing in prominent…

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Ocean Outdoor and Louise Xin collaborate for world media fashion first Broadcast shines a light on sustainability and worker’s rights

Stuart Mitchell

Premium digital out of home media owner (DOOH) Ocean Outdoor has collaborated with the fashion designer and human rights campaigner Louise Xin, broadcasting her 2022 Stockholm Fashion Week (SFW) show on large format advertising screens across six European countries. A world media first, the 10 minute out of home broadcast took place on Friday, September 2 in Sweden, Denmark, Norway and the Netherlands (3pm GMT); Finland (4pm GMT); and the UK (2pm BST). The film was shown on large format screens in busy retail locations in eight cities including Amsterdam,…

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