Pregnant Then Screwed, the charity working to end the motherhood penalty, has partnered with Saatchi & Saatchi and Ocean Outdoor to launch A Cry For Help, an integrated nationwide campaign running across DOOH, Spotify, digital and social to support a new national report into the childcare crisis released by the charity. A Cry For Help centers on a core audio asset of a baby crying, a sound that has been scientifically proven to be impossible for human brains to ignore, whether or not you have children. To develop a crying…
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