Tag: Ocean Outdoor

National outdoor campaign reveals shocking state of waterways in the UK’s national parks

Stuart Mitchell

Environmental charity Campaign for National Parks has issued a shocking warning using a heavyweight Out of home (OOH) campaign to reveal that every single river, stream and lake in the nation’s 13 national parks in England and Wales is polluted. In a bid to make the government end water pollution, a large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities including Bristol, Manchester, Leeds, Liverpool, London and Cardiff. The campaign to end water pollution forms part of Ocean’s annual ‘Drops…

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New research establishes how Official sports fan zones attract new visitors and boost footfall to Out of home venues

Stuart Mitchell

According to research carried out during the Olympic Games by Ocean Outdoor and Opinium, one in three visitors interviewed say they made a specific plan to visit one of the official Team GB fan zones presented by Ocean this summer. More than 700 fan zone visitors took part in the study which sets out to measure the visitor experience, the value for landlords, sponsors and brand partners and the importance of the association with Team GB.    The key findings reveal that: Nearly half of those interviewed (47%) said they…

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Ocean Outdoor and MC Saatchi invite the nation to lend a hand

Stuart Mitchell

MC Saatchi and Ocean Outdoor have launched a campaign encouraging the nation’s army of community volunteers to mobilise for The Big Help Out. The OOH campaign is appearing across The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities until and during the weekend of 7 – 9 June, giving space across more than 300 screens to support the country’s biggest ever volunteer programme which was launched last year as part of the King’s Coronation weekend celebrations (8 May). Two thousand businesses, 35,000…

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Ocean Outdoor shines a light on environmental causes on Earth Day

Stuart Mitchell

Last months Earth Day is the world’s largest environmental campaign with the purpose to inspire people to act, innovate and implement climate solutions. People come together to recognise the changes needed to tackle the climate crisis and to take action. Earth Day is a reminder that tackling the climate crisis requires more than awareness – it requires concrete action and commitment from individuals, communities, businesses and governments alike. In 2023, there were 5437 registered EDO 2023 events on the official Earth Day map, which is the most ever reported and…

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Stonewall Housing raises awareness about the LGBTQ+ homelessness crisis

Stuart Mitchell

Kicked out for coming out won first prize in Ocean’s digital creative competition. Almost one in five LGBTQ+ people experience homelessness in their lifetime, with 77% citing family rejection as the reason fortheir homelessness when coming out or being outed. Mr. President’s DOOH campaign seeks to spread the message about LGBTQ+ homelessness in order to raise much needed funds for Stonewall Housing to support those in need of advice, temporary accommodation and advocacy. The campaign won first prize in the charity category of Ocean’s 2023 digital creative competition – with…

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