Tag: Ocean Outdoor

British athletes unite as the faces of powerful diversity and inclusion campaign

Stuart Mitchell

Ocean Outdoor is tackling bias and discrimination, using the prism of sport to redefine what a level playing field should look like in every aspect of life. For the first time ever, athletes from three of the national bodies recognised by the International Olympic Committee (IOC) and International Paralympic Committee (IPC) – Team GB, ParalympicsGB and Special Olympics GB – have joined together in a digital out of home (DOOH) campaign to recognise the importance and contribution of everyone no matter what their ability, gender, race, sexual orientation or belief.…

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Ocean wins planning consent for advertising “sleeve” around historic Marble Arch

Stuart Mitchell

Revenue raised will help conservation charity English Heritage repair the London landmark Advertising revenue will help support English Heritage’s major conservation of London’s iconic Marble Arch. Ocean has been given planning consent to erect a purpose built sleeve which will shroud the 19thCentury arch to generate funding for the English Heritage project. In keeping with the architecture of the famous white marble landmark, the covering will be sympathetically designed to illustrate the three main gated arches of the 14 metre tall structure it surrounds. The OOH display, which comprises six…

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Ocean takes DeepScreen® to the next level with Alive

Stuart Mitchell

Developed by Ocean Labs and Ocean Studios, DeepScreen® Alive uses the world’s most advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with out of home audiences. Available on 24 full motion displays in handpicked locations and experiential spaces in seven countries including the UK, the Netherlands and the Nordics, DeepScreen® Alive brings immersive entertainment to digital out of home (DOOH) using real time theatre and live effects. The technology is powered by Ocean Vivus, a fully integrated purpose built hardware and software system which…

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Drops In The Ocean OOH campaign will address the fragility of Britain’s wildlife habitats

Stuart Mitchell

As the world reaches a pivotal moment in climate change and the future of Britain’s wildlife hangs in the balance, Ocean Outdoor is to support 13 environmental charities under its Drops In The Ocean programme. Two leading UK conservation organisations, the Wildfowl & Wetlands Trust (WWT) and the Canal & River Trust, will both be given substantial space on Ocean’s outdoor screens across the UK, mobilising local communities as nature activists to help reverse the biodiversity crisis. Internationally, the Coral Restoration Foundation™ has also been awarded airtime to amplify its…

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EE launches new digital billboards to help Manchester Stay Connected at Night

Stuart Mitchell

EE has launched Stay Connected at Night, a billboard-led campaign harnessing the power of Stay Connected Data to offer dynamic, technology-enabled routes home. The EE campaign by Saatchi & Saatchi London, which won first prize in the brand category of Ocean Outdoor’s Digital Creative Competition 2022, uses Ocean’s out of home (OOH) technology in Manchester City Centre as a utility to bring to life the security that Stay Connected Data offers by keeping people connected even when they reach their monthly data limit. Capitalising on the locations of large and…

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