Médecins Sans Frontières (MSF) have teamed up with Ogilvy & Mather Asia Pacific to launch a new campaign in Hong Kong. MSF wished to raise awareness and support of their humanitarian initiatives. They wanted to do this not just by raising donations, but also by highlighting their mission that everyone deserves to have medical care no matter who they are and where they are from. The desire of the campaign is to show to the general public that the organization intervenes in any crisis is based solely on people’s needs…
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