Tag: Hong Kong

Cigna launches ‘Make the Right Choices for Your Health’ brand campaign

Stuart Mitchell

Cigna Corporation’s Hong Kong business has launched a new brand campaign to promote health and well-being. “Make the Right Choice for Your Health” is an integrated marketing campaign that encourages Hongkongers to make the right choices for all aspects of their well-being so that they can take better control of their health. The newly-released TV commercials feature a child and an adult choosing between different everyday options to make healthier choices, for example, getting regular check-ups paying attention to diet and relaxing for better mental well-being. Yuman Chan, CEO and…

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Cathay Pacific Breathes New Life Into Old Uniforms With World’s First “Well Travelled Lai See”

Stuart Mitchell

Cathay Pacific, in partnership with agency McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See – created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. To highlight the spirit of giving at Chinese New Year, the bespoke Lai Seeare available for sale to the public with all profits going to a local…

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Médecins Sans Frontières launches new brand campaign in Hong Kong

Stuart Mitchell

Médecins Sans Frontières (MSF) have teamed up with Ogilvy & Mather Asia Pacific to launch a new campaign in Hong Kong. MSF wished to raise awareness and support of their humanitarian initiatives. They wanted to do this not just by raising donations, but also by highlighting their mission that everyone deserves to have medical care no matter who they are and where they are from. The desire of the campaign is to show to the general public that the organization intervenes in any crisis is based solely on people’s needs…

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